Week 8 EOC: My Slogan

These are the fonts I will considering using for my advertisement.

Week 8 BOC: Progress on Project

The progress on my final project is I still am sticking with the same idea I have. I still want to advertise Sally Hansen Salon Gel Polish. I still plan on doing the print advertisement with the image of a woman surrounded by her friends. She will be sticking out her hand with a ring on her wedding finger while her female friends around her are in awe of her hand. The caption will read "Don't let that rock on your finger be the only thing your friends are jealous of." Underneath that, the words "Sally Hansen Salon Gel Polish: Get Your Shine On".

With this advertisement, I hope to persuade customers why gel nail polish is the best option compared to regular nail polish and acrylic nails. This gel polish makes women who opt for gel polish to skip out on the extra layer of top coat polish. With Sally Hansen Salon Gel Polish, no top coat is needed. This gel polish leaves a shiny, natural and clean finish to them, letting nails luster for all to see.

In order to get the ball rolling, I plan to make the advertisement myself. I plan on taking pictures and editing them on a program in order to create the finishing product. I plan on seeking help from friends to help with this project by asking them to be models, and hopefully I'll receive their approval.

I still need to look up my leading competitors and see what advertisements they have in order to get a good idea of what Sally Hansen Salon Gel Polish is up against. I'm hoping this research will prepare me for my project in order to successfully accomplish a wonderful advertisement for my final project.

Sally Hansen Salon Gel Polish: Get Your Shine On

According to the textbook, “An advertisement (or “ad”) is a specific message constructed to inform, persuade, promote, or motivate people on behalf of a brand or group.” (Advertising: Generating and Designing Creative Ideas Across Media, Landa, Robin, Page 3) For the final project for this class, I want my advertisement to persuade and motivate people that my brand is the best brand to pick above all the rest.

The brand that I want to advertise is called Sally Hansen. Sally Hansen is a nail polish brand, mostly found in drugstores. It is a product that is growing very popular in the nail business. For my advertisement, I want to produce a print advertisement. On the ad, there is going to be a picture of a woman holding out her hand. She’ll be wearing a huge diamond ring on her wedding ring finger. The woman will also be wearing a bright colored nail polish on her fingers. Next to the hand, there will be an image of a girl looking at the hand with a stunned and surprised look on her face. As a caption for the picture, I plan to put “Don’t let that rock on your finger be the only thing your friends are jealous of. Underneath the tagline, the words, “Sally Hansen Salon Gel Polish: Get Your Shine On” will appear.

The slogan “Get Your Shine On”  is unique to the brand, Gelish, because gel nails are not only a better option to put on nails, but because gel polish leaves a shiny and natural finish on nails more than regular polish and acrylic nails. Using the slogan “Get Your Shine On” plays on that fact. Not only will woman notice that their nails shine when they wear the polish, but other people who look at their hand will notice it as well, letting a woman’s nails get all the attention and shine on their own. Landa writes, “Creative thinking is needed through all the phases of an advertising project. Creative solutions are produced by a keen and imaginative mind or by a team of keen, imaginative minds.” (Advertising: Generating and Designing Creative Ideas Across Media, Landa, Robin, Page 15) The ideas and creativity I put into my advertisement are simple yet affective to those who view my advertisement.

Week 6 EOC- Vintage Advertisements

1. Accutron- Watch

http://www.youtube.com/watch?v=x2ZFsqw9QHg

2. Teflon- Non-stick cooking spray

http://www.youtube.com/watch?v=kEZGvYVzCk0

3.Tufsyn- Tires (Type of Rubber)
http://www.youtube.com/watch?v=cOHqNlL9B40




Looking at vintage advertisements was a great way to take a glimpse of the past. It showed me how far technology has come in making advertisements and how different they are now. Back then, the ads were black and white and had a lot of dialogue in them about the product. Today, there's more skits and less talking, and if there is talking there's it's conversations between people. Some advertisements today don't even have anything to do with the product, but have a goal to entertain viewers.

Week 4 EOC- Women In Advertising

 According to BusinessInsider.com, the 60's were a time when the pear shape was a no-no and thought of as an unexcuseable size for a woman. They stated: "At this point women were voting, sexually liberated, and intellectually relevant — but they better not be pear shaped! The '60s marked the beginning of an intense period of diet-oriented advertising targeting women." The advertisement for girdles (pictured above), was to send a message to women that being curvy isn't an option. Since the most popular body shape to have was a slender one, this advertisement was set out to make women think that if they were curvy, a girdle would be a lifesaver so you they could fit in with the crowd and not worry about looking curvy.

This advertisement from the clothing retail company, American Apparel, was recently made. The company has been known to release very raunchy ads, showing models in sexual positions and/or having them wear barely there clothing. Because of this, AA's advertisement's have been banned in some countries around the globe. This advertisement is a good representation of what women are like today. Most women today are less conservative and more provocative.

Week 3 EOC: Cigarette Advertisement

This vintage advertisement above was released by a tobacco company called, Phillip Morris. This picture shows a classy lady smoking a cigarette. I define her as "classy" because she has red lipstick on and a bold diamond earring, a popular look on women from the 1920s-1950s. This lady is puffing a cigarette and she is looking downward. Her smile is slightly titled upwards, showing that she is content. The caption of the picture says, "More delicate in flavor, too...for those with keen, young tastes", which is giving the message that if you are young and have good tastes, you'll like this cigarette. The goal Phillip Morris is trying to accomplish through this advertisement is to reach their consumers on a emotional string. Seeing the lady in the picture and reading the caption implements the the thought that if the consumer wants to be classy and have good tastes like the lady in the picture, they have no other choice but to choose Phillip Morris cigarettes. Since Phillip Morris is the leading brand in cigarettes in the USA, I'm sure the outcome of this advertisement was that it helped the company gain more consumers and boosts their sales up.