The Volkswagen Beetle “Lemon” advertisement is one of the most well-known ads in history. The Beetle advertisement first came out during World War 2, a time when large cars were popular and advertised to the public. It was also during a time when Germany was trying to rebuild itself as a country. At the time, BMW had a Jewish advertiser on their team who worked very hard to launch a successful advertisement for BMW, which was a very ironic situation due to the fact that Hitler was responsible for the fall of Germany, while killing many Jews in process.
According to bizjournals, "Ads before it were either information-based and lacking in persuasion, more fantasy than reality, or reliant on the medium's ability to deliver repeated exposure." This made the "Lemon" ad so popular at the time because of how different it was. It's simplicity was what it made it big.
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