Week 2 EOC: Three Examples of Questionable Ethics

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1. This first ad with questionable ethics that I found is a picture of two girls who are portraying models. Both women are hunched over a table snorting what looks like a white shirt. However, the white shirt is actually the drug, coke, which is layed out on the table in the form of a shirt. In the middle of the advertisement, the words “Fashion Junkie” is printed in white letters.  

This advertisement can be perceived two ways. The first way is that it’s touching on the subject of models in the industry who do drugs to keep their slender figure. The second way is that advertisement is literally portraying a fashion junkie. A junkie is a slang term to describe a person who does drugs. This advertisement’s portrayal of the phrase “fashion junkie”  is showing two models snort coke that takes form of a shirt, meaning that women’s obsession with fashion is like a drug.

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2. This second advertisement features Twilight actress, Christian Serratos. She is posed nude against a tree hiding her private parts in the front while exposing her behind for the camera to see. The ad reads, “I’d rather go naked than wear fur”.

This advertisement encourages bad ethics because although adults would perceive that the lady in the picture may not literally mean what the ad states, a young child may literally perceive it that way. A lot of children in this world have pets and love them dearly. A lot of children would do anything for their pet and probably support fashion industries cutting fur from apparel. So when children see this advertisement, they are influenced with the idea that it’s okay to expose yourself in that way for the world to see because the lady in the advertisement is an advocate for animal rights.

3. The third advertisement is a fashion advertisement by Dolce and Gabbanna.This advertisment is a example of questionable ethics because to me, it degrades women. It shows males surrounding one women, almost as if a gang rape is going to take place. I am offended because this ad portrays that male have more dominance over women, which in my opinion is wrong.

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