This vintage advertisement above was released by a tobacco company called, Phillip Morris. This picture shows a classy lady smoking a cigarette. I define her as "classy" because she has red lipstick on and a bold diamond earring, a popular look on women from the 1920s-1950s. This lady is puffing a cigarette and she is looking downward. Her smile is slightly titled upwards, showing that she is content. The caption of the picture says, "More delicate in flavor, too...for those with keen, young tastes", which is giving the message that if you are young and have good tastes, you'll like this cigarette. The goal Phillip Morris is trying to accomplish through this advertisement is to reach their consumers on a emotional string. Seeing the lady in the picture and reading the caption implements the the thought that if the consumer wants to be classy and have good tastes like the lady in the picture, they have no other choice but to choose Phillip Morris cigarettes. Since Phillip Morris is the leading brand in cigarettes in the USA, I'm sure the outcome of this advertisement was that it helped the company gain more consumers and boosts their sales up.
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