Week 10 EOC: What Makes a Good Campaign

Each individual ad unit will grab the viewer's attention. 
My advertisement for Sally Hansen Salon Gel Polish will grab viewers' attentions because at first, the advertisement looks like it should be for a jewelers, but it's actually for nail polish. Those who view the ad will have to take a closer look at it. Once they read the caption, brand name, and slogan, they'll realize it's an advertisement for Gelish Soak Off Nail Polish. It'll make viewers take a double take.

It strikes a chord in its target audience.
My advertisement will strike a cord in my target audience because of how non-obvious it is. If the advertisement were to be obvious, it would not attract any interest to the viewers because they've seen it all before. The concept of my advertisement will strike a cord in women, potentially making them want to buy the product from what they've seen advertised about it.

Your core idea is elastic—you can create many ads based on the original theme.
The concept of this advertisement is elastic. The idea of having something very noticeable on a hand, whether it be a bunch of tattoos or a huge scar, along with having that nail polish on the finger nails is a elastic concept. There are many things people can do with the idea. There is room for growth in the idea.

Week 8 EOC: My Slogan

These are the fonts I will considering using for my advertisement.

Week 6 EOC- Vintage Advertisements

1. Accutron- Watch

http://www.youtube.com/watch?v=x2ZFsqw9QHg

2. Teflon- Non-stick cooking spray

http://www.youtube.com/watch?v=kEZGvYVzCk0

3.Tufsyn- Tires (Type of Rubber)
http://www.youtube.com/watch?v=cOHqNlL9B40




Looking at vintage advertisements was a great way to take a glimpse of the past. It showed me how far technology has come in making advertisements and how different they are now. Back then, the ads were black and white and had a lot of dialogue in them about the product. Today, there's more skits and less talking, and if there is talking there's it's conversations between people. Some advertisements today don't even have anything to do with the product, but have a goal to entertain viewers.

Week 4 EOC- Women In Advertising

 According to BusinessInsider.com, the 60's were a time when the pear shape was a no-no and thought of as an unexcuseable size for a woman. They stated: "At this point women were voting, sexually liberated, and intellectually relevant — but they better not be pear shaped! The '60s marked the beginning of an intense period of diet-oriented advertising targeting women." The advertisement for girdles (pictured above), was to send a message to women that being curvy isn't an option. Since the most popular body shape to have was a slender one, this advertisement was set out to make women think that if they were curvy, a girdle would be a lifesaver so you they could fit in with the crowd and not worry about looking curvy.

This advertisement from the clothing retail company, American Apparel, was recently made. The company has been known to release very raunchy ads, showing models in sexual positions and/or having them wear barely there clothing. Because of this, AA's advertisement's have been banned in some countries around the globe. This advertisement is a good representation of what women are like today. Most women today are less conservative and more provocative.

Week 3 EOC: Cigarette Advertisement

This vintage advertisement above was released by a tobacco company called, Phillip Morris. This picture shows a classy lady smoking a cigarette. I define her as "classy" because she has red lipstick on and a bold diamond earring, a popular look on women from the 1920s-1950s. This lady is puffing a cigarette and she is looking downward. Her smile is slightly titled upwards, showing that she is content. The caption of the picture says, "More delicate in flavor, too...for those with keen, young tastes", which is giving the message that if you are young and have good tastes, you'll like this cigarette. The goal Phillip Morris is trying to accomplish through this advertisement is to reach their consumers on a emotional string. Seeing the lady in the picture and reading the caption implements the the thought that if the consumer wants to be classy and have good tastes like the lady in the picture, they have no other choice but to choose Phillip Morris cigarettes. Since Phillip Morris is the leading brand in cigarettes in the USA, I'm sure the outcome of this advertisement was that it helped the company gain more consumers and boosts their sales up.

Week 2 EOC: Three Examples of Questionable Ethics

1.      

1. This first ad with questionable ethics that I found is a picture of two girls who are portraying models. Both women are hunched over a table snorting what looks like a white shirt. However, the white shirt is actually the drug, coke, which is layed out on the table in the form of a shirt. In the middle of the advertisement, the words “Fashion Junkie” is printed in white letters.  

This advertisement can be perceived two ways. The first way is that it’s touching on the subject of models in the industry who do drugs to keep their slender figure. The second way is that advertisement is literally portraying a fashion junkie. A junkie is a slang term to describe a person who does drugs. This advertisement’s portrayal of the phrase “fashion junkie”  is showing two models snort coke that takes form of a shirt, meaning that women’s obsession with fashion is like a drug.

2.   

2. This second advertisement features Twilight actress, Christian Serratos. She is posed nude against a tree hiding her private parts in the front while exposing her behind for the camera to see. The ad reads, “I’d rather go naked than wear fur”.

This advertisement encourages bad ethics because although adults would perceive that the lady in the picture may not literally mean what the ad states, a young child may literally perceive it that way. A lot of children in this world have pets and love them dearly. A lot of children would do anything for their pet and probably support fashion industries cutting fur from apparel. So when children see this advertisement, they are influenced with the idea that it’s okay to expose yourself in that way for the world to see because the lady in the advertisement is an advocate for animal rights.

3. The third advertisement is a fashion advertisement by Dolce and Gabbanna.This advertisment is a example of questionable ethics because to me, it degrades women. It shows males surrounding one women, almost as if a gang rape is going to take place. I am offended because this ad portrays that male have more dominance over women, which in my opinion is wrong.

3.        

Week 1 EOC: The Volkswagen Beetle

The Volkswagen Beetle “Lemon” advertisement is one of the most well-known ads in history. The Beetle advertisement first came out during World War 2, a time when large cars were popular and advertised to the public. It was also during a time when Germany was trying to rebuild itself as a country. At the time, BMW had a Jewish advertiser on their team who worked very hard to launch a successful advertisement for BMW, which was a very ironic situation due to the fact that Hitler was responsible for the fall of Germany, while killing many Jews in process.

According to bizjournals, "Ads before it were either information-based and lacking in persuasion, more fantasy than reality, or reliant on the medium's ability to deliver repeated exposure." This made the "Lemon" ad so popular at the time because of how different it was. It's simplicity was what it made it big.

My Voice

Fashion is an art form and one of my favorite ways to outlet my creativity. It is a way to showcase yourself to the world around you through apparel and accessories. From the style of my hair to the shoes that fit my feet, the way I dress expresses my inner being, mood, and imagination. Writing is also an art form and another favorite way to outlet my creativity. The act of capturing the words running through my mind and releasing them on to paper is a therapeutic experience. In fact, putting words together to create the perfect sentence is a lot like putting clothing together to create the perfect outfit. So why not combine them together? By lacing together two dynamic ways to forever get my creative juices flowing, I strive to live a life with a career where I can showcase my ability to write about fashion to the world around me. I've been told to write what I know, and I know fashion.