Week 4 EOC- Women In Advertising

 According to BusinessInsider.com, the 60's were a time when the pear shape was a no-no and thought of as an unexcuseable size for a woman. They stated: "At this point women were voting, sexually liberated, and intellectually relevant — but they better not be pear shaped! The '60s marked the beginning of an intense period of diet-oriented advertising targeting women." The advertisement for girdles (pictured above), was to send a message to women that being curvy isn't an option. Since the most popular body shape to have was a slender one, this advertisement was set out to make women think that if they were curvy, a girdle would be a lifesaver so you they could fit in with the crowd and not worry about looking curvy.

This advertisement from the clothing retail company, American Apparel, was recently made. The company has been known to release very raunchy ads, showing models in sexual positions and/or having them wear barely there clothing. Because of this, AA's advertisement's have been banned in some countries around the globe. This advertisement is a good representation of what women are like today. Most women today are less conservative and more provocative.