Creative Content

The book states, "To create something fresh, you need to know what has already been done. You've seen millions of ads in your lifetime and probably know what looks, feels, and sounds stale by now. The ability to deconstruct and categorize ads is a useful skill for those who aspire to do creative work." (Advertising By Deisgn, Robin Landa, 107) for my advertisement, which is shown above, the idea behind the picture is pretty fresh. Usual Sally Hansen advertisements show pictures of just hands and nails. That idea isn't far off from what the brand is, but it seems over played and boring. The idea for this advertisement is to make my viewers think more about what Sally Hansen Salon Gel Polish can do for them. I want my audience to think more about the fact that if they use Sally Hansen Salon Gel Polish, not only will they like the look of it, they'll like how they'll feel because people will notice how great they're nails look. 

There's this great quote from the book. It states, "Writing about publicity in Ways of Seeing, John Berger states: “It proposes to each of us that we transform ourselves, or our lives, by buying something more. This more, it proposes, will make us in some way richer—even though we will be poorer by having spent our money. Publicity persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result, enviable. The state of being envied is what constitutes glamour. And publicity is the process of manufacturing glamour.”(Advertising By Design, Robin Landa, Page 108) My target audience for my brand ranges from women the ages of 18 and up. Women of those ages want to look great and they want people to notice. Whether if it's the color of their hair, or the shoes on their feet, women want other women to notice how they look when they make the effort. With this advertisements, I want to play off that emotion. My advertisement is basically saying, "With Sally Hansen Salon Gel Polish, your female friends will marvel at how great your nails look!". If my advertisement is successful with delivering that message, my audiences will feel glamorous at the envy they receive from how great their nails will look when using Sally Hansen Salon Gel Polish.