Each individual ad unit will grab the viewer's attention.
My
advertisement for Sally Hansen Salon Gel Polish will grab viewers'
attentions because at first, the advertisement looks like it should be
for a jewelers, but it's actually for nail polish. Those who view the ad
will have to take a closer look at it. Once they read the caption,
brand name, and slogan, they'll realize it's an advertisement for Gelish
Soak Off Nail Polish. It'll make viewers take a double take.
It strikes a chord in its target audience.
My
advertisement will strike a cord in my target audience because of how
non-obvious it is. If the advertisement were to be obvious, it would not
attract any interest to the viewers because they've seen it all before. The concept of my advertisement will strike a cord in women, potentially making them want to buy the product from what they've seen advertised about it.
Your core idea is elastic—you can create many ads based on the original theme.
The concept of this advertisement is elastic. The idea of having something very noticeable on a hand, whether it be a bunch of tattoos or a huge scar, along with having that nail polish on the finger nails is a elastic concept. There are many things people can do with the idea. There is room for growth in the idea.
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