Sally Hansen Salon Gel Polish: Get Your Shine On

According to the textbook, “An advertisement (or “ad”) is a specific message constructed to inform, persuade, promote, or motivate people on behalf of a brand or group.” (Advertising: Generating and Designing Creative Ideas Across Media, Landa, Robin, Page 3) For the final project for this class, I want my advertisement to persuade and motivate people that my brand is the best brand to pick above all the rest.

The brand that I want to advertise is called Sally Hansen. Sally Hansen is a nail polish brand, mostly found in drugstores. It is a product that is growing very popular in the nail business. For my advertisement, I want to produce a print advertisement. On the ad, there is going to be a picture of a woman holding out her hand. She’ll be wearing a huge diamond ring on her wedding ring finger. The woman will also be wearing a bright colored nail polish on her fingers. Next to the hand, there will be an image of a girl looking at the hand with a stunned and surprised look on her face. As a caption for the picture, I plan to put “Don’t let that rock on your finger be the only thing your friends are jealous of. Underneath the tagline, the words, “Sally Hansen Salon Gel Polish: Get Your Shine On” will appear.

The slogan “Get Your Shine On”  is unique to the brand, Gelish, because gel nails are not only a better option to put on nails, but because gel polish leaves a shiny and natural finish on nails more than regular polish and acrylic nails. Using the slogan “Get Your Shine On” plays on that fact. Not only will woman notice that their nails shine when they wear the polish, but other people who look at their hand will notice it as well, letting a woman’s nails get all the attention and shine on their own. Landa writes, “Creative thinking is needed through all the phases of an advertising project. Creative solutions are produced by a keen and imaginative mind or by a team of keen, imaginative minds.” (Advertising: Generating and Designing Creative Ideas Across Media, Landa, Robin, Page 15) The ideas and creativity I put into my advertisement are simple yet affective to those who view my advertisement.